http://blog.estudiointerlinea.com/archives/3125 observations, thoughts and ideas by Armando Rigau / Alberto Rigau Mon, 19 Apr 2010 21:09:20 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://blog.estudiointerlinea.com/archives/3125#comment-186 marty Wed, 21 Jan 2009 23:51:17 +0000 http://blog.estudiointerlinea.com/?p=3125#comment-186 the typography IS the content. haha. just giving you a hard time. great insight and comparisons about the use of kinetic type. it's interesting that you refer to kinetic type as a technique. do you not see it as another genre? in my opinion the ad, The Car That Reads the Road, actually has a pretty integrated conversation going on between the imagery and typography, whereas the first ad is just BAD. overwhelming in every sense. the typography IS the content. haha. just giving you a hard time. great insight and comparisons about the use of kinetic type. it’s interesting that you refer to kinetic type as a technique. do you not see it as another genre? in my opinion the ad, The Car That Reads the Road, actually has a pretty integrated conversation going on between the imagery and typography, whereas the first ad is just BAD. overwhelming in every sense.

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