Last semester I taught a seminar course at NC State University’s College of Design where I asked the students to identify, as part of a weekly assignment, two instances: one where design thinking had thrived and another where it had failed. Towards the end of the course, students had collected a series moments that proved that only a simple nudge was required, many times at no extra cost to anyone, to set a series of problems right. Recently, I came across one such example.
Last week, due to the birth of my nephew Gonzalo, I got to spend some time in the maternity wing of the Auxilio Mutuo Hospital. It was indeed a short time, yet most of it was spent waiting for the baby to make its appearance. I had time to look around. A few things came to my attention, but this particular emergency door stood out the most out of anything else that caught my eye.
An Emergency Door in the Maternity Wing of the Auxilio Mutuo Hospital in San Juan, Puerto Rico.
The subject in question is located on a hallway directly across from the nursery of newborns. As you can imagine, a lot of people congregate in this area. Upon further investigation, four things were of interest to me:
1) The standard, internationally used emergency exit sign;
2) An ink-jet printed sign which informs that this door does not provide access to the ground floor;
3) The familiar red sign that indicates to use this exit in case of an emergency; and
4) A photocopy which explains, in paragraphs, what to do in case of a problem.
Can you imagine what would happen, God forbid, if there was an emergency in this space?
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Recently, a few people have asked about the work I carried out in graduate school. Part of my time in the last few weeks has been spent formatting the work to share it online. Today I am happy to share:
http://www.estudiointerlinea.com/archives/category/designwork/graduate-school
You can visit and see a selection of some of the larger investigations carried out, many as part of larger collaborative groups. The final project is the only one not up yet. It will be coming soon.
In the last few weeks I have been moving from meeting to meeting, introducing myself to new clients and re-connecting with some older ones. Face to face conversation has been at the core of most interactions.
During the time, I have become aware of the many identities others bestow on me: artist, graphic artist, digital artist, the creative, the person who makes logos, sign-maker, event planner, the guy who did that exhibit on the train, the kid who makes things pretty, web-site maker, and I have even been introduced as an architect. Not once in three weeks has anyone (other than in the office space from which I now work) used the term graphic designer, or even the idea of design to refer to me or to what I do.
In the Puerto Rican corporate and academic spheres that I have been exposed to, the practice of design (even if called by other names) is still seen as, talked about, and referred to as an icing on a cake which provides decoration (and an extra boost of sugar) to an already functional product. Designers are not at the decision table, and I have yet encountered one example of design included in a larger strategic process. The techniques, strategies and tools of design thinking are nowhere to be found. The idea of graphic designers having a process and knowledge of specific strategies that might foster innovation is scarce. Inspiration, creativity and talent are still at the core of the generally accepted understanding of how designers work and come up with ideas. Read the rest of this entry »
I am a designer. The term, today employed across various contexts and business models to signify different things, is actually not as hard to understand as many people make it out to be. It basically means that I like a few essential things: sexy typography (this is like the one ring made to rule them all), apple equipment, black t-shirts, fancy eyeglasses, ergonomic pencils, reading about the implications of structuring information, funky-colored shoes, colors, markers, anything Italian, and the smell of old books. (among others) This list is easy to assemble since most of these are stereotypical images society can associate easily with this professional path I have chosen to investigate. And yet, there is one aspect of being a designer that is not as obvious (and sad since it is the best part): as a designer I am in the constant search of problems.
Sounds interesting right? Well, in reality, it is. Yet, being on a constant search for problems to solve brings about a series of problems of its own. The best way I can describe it is that sometimes I find myself in an alternate reality; others talking about the color red and me asking why red?
As a more concrete example, Read the rest of this entry »
I have spent the past few weeks making presentations about who I am and what I do. You know the drill … –Hi, I am a designer… I can help with x, y and z… etc, etc.
This time around, I have been given the opportunities to meet with other designers, museum curators, CEOs, individual decision-markers, and larger groups. At most, I speak for a short 3 mins, quickly showing some of my work while speaking of design thinking and design strategy as core to my way of working. I try to communicate bits that relate to things that I consider myself to be good at and capable of handling.
Recently though, I have realized an issue: I now speak in a language that is not familiar to a non-designerly culture, resulting in me not being understood. I speak of a visual system and I get asked if that’s the logo. I introduce the idea of design strategy and others wonder if that’s the advertising. I propose an interactive online experience and I end up talking about Flash.
I need to find a way to present my approach and ideas to better illustrate what I am trying to offer. In a way, I have to help others, because it will eventually help me, not feel like I did in my first week of graduate school: lost in translation.
On May 9th 2009, NC State University’s College of Design carried out its graduation exercises. The event recognized undergraduates, graduates and PhDs who successfully met the degree requirements in one the disciplines of Architecture, Art and Design, Graphic Design, Industrial Design, and Landscape Architecture.
As part of the event’s protocol, students were individually called onto the stage to receive a diploma from Dean Marvin Malecha, FAIA, and each of the department chairs. In the case of the Graphic Design Department, Santiago Piedrafita was there to give us an official hug.
When each student is called, a photograph is projected on a screen in the stage, and as you can expect, the master of graphic design graduates came together and agreed on a template*:
Thanks to Sidney Fritts and Cady Bean-Smith for having the initiative for these colored-sunglasses images. Without them, we would not have been able to pull this off.
Thank you Rebecca Tegtmeyer, Marty Maxwell Lane and Kelly Murdoch-Kitt, it was a good run!
* It is also important to share that the undergraduates in graphic design also came together and created their own little system for the graduation slideshow. They made 3-D images of themselves and handed out red/green glasses to the audience. Pretty cool.
At the end of every spring semester the College of Design hosts a Student Awards Ceremony for the current graduating class. This is an opportunity for each of the departments to hand out a series of awards to both graduate and undergraduate students.
The graphic design department has traditionally handed out the Book Award. The basic idea is that a faculty member in the program awards a student with a book that will be of benefit in life after graduate school. This year, I shared the graduate book award with Rebecca Tegtmeyer and Marty Lane. Each of us was awarded a different book by a faculty member… I was given The Design Dictionary: Perspectives on Design Terminology (Board of International Research in Design). :)
During the graduation ceremony of the College of Design I was awarded with one of the three Wings on Wings Dean’s recognitions. Better than explaining what it was all about, I have included the original text as read by the College’s Dean, Marvin Malecha, FAIA:
On occasion there are individuals who stand out among the graduating class for outstanding citizenship in the College community and academic excellence. For this reason I have established the Dean’s Award known as Wings on Wings. It is inspired by the constructivist painting of Natalia Goncherova depicting the Archangel Michael, the good citizen angel, astride Pegasus, the ancient symbol for opportunity. It is a fitting symbol to recognize individuals who have taken advantage of the opportunity that the College presents and acted as a good citizen.
It is the practice of the College that nominations come to me from the academic units and since it is the dean’s award I make the final choice. There have been ceremonies when no award is made, very infrequent thankfully, but our usual custom is one, maybe two recognitions. Perhaps I am becoming soft this year because I could not make one, or even two choices. I have chosen to recognize three outstanding individuals from our graduating class. This is a reflection of just how good our students are!
The third recipient is graduating with a Master of Graphic Design, Mr. Alberto Rigau. In the nomination Professor Denise Gonzales Crisp observes, “Alberto has been a tireless contributor to the design community as a T.A., a teacher at the College Design Camp Program for aspiring design students, as a designer for the Student Publication and for the University undergraduate information publication The Brick. His enthusiasm is responsible for new curricular ideas in the Graphic Design Program. He was a student leader in 2007 for the Graduate Graphic Design Symposium, Option-Shift-Control. He has consistently had papers accepted at professional conferences around the nation. Most recently, he has won the first prize at the NC State University Graduate Research Symposium for the Humanities.” Alberto, please come forward to accept your much-deserved recognition.
Thank you Denise for your faith and support!
On May 4th 2009 I carried out the last of three formal presentations related to my Final Project at NC State University’s College of Design. Even though the step is a required component of the academic requirements at the graphic design program, I enjoyed the opportunity to share some of my interests, ideas and research with faculty, students, and other members of the community.
The presentation was a 25 minute summary of the research and work carried out on my final study at the graduate program: Design as Choice Architecture: informing consumers about debt-related behaviors. The following video is a recording of the original May 4th exposition.
In retrospect, having worked on this final project felt more like a rite of passage than anything else, signaling a transition into a deeper and meaningful design life. I am happy to report that all requirements for graduation were successfully met and I have been granted the degree of Master of Graphic Design. :)
I recently visited The Bain Project in Raleigh, North Carolina. The thing is, I ended there out of pure luck due to a friend who simply said: I want to stop at “a thing”.
As I arrived on the location all that I could think to myself was: “How did I not know about this earlier? How had nobody told me?”. In retrospect, I did know of the activity. In fact, its promotional poster hung 5 feet from me in my studio for the last 3 weeks of classes.
What went wrong?
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This past Sunday I had the opportunity to visit and participate in The Bain Project. This site-specific artistic exploration took place at the historic E. B. Bain Waterworks building in Raleigh, North Carolina.
I have to say this was a special event where quality, organization, people, atmosphere, mood, and setting all came together in a composition worthy of utmost praise.
As part of the event, the E. B. Bain Waterworks building served as canvas to varied musical compositions that engaged the senses and added to the mystery and nostalgia caused by the historic structure.
In my opinion, the most captivating aspect was its location. Rebecca Tegtmeyer documented our visit there and has shared some of her images here.
Last summer I collaborated with Rebecca Tegtmeyer and Marty Maxwell Lane in the design of two projects for NC State University.
In May, Marty and I worked for the First Year College to design The Brick, a 120 page book to welcome and orient the 2008 incoming freshman class into the university. The rest of the summer, Rebecca joined us as we worked for the College of Design on Collective Intelligence, Collaborative Design, the college’s research publication.
Last night, our work was recognized with two Merit Awards from the AIGA Chapters of Charlotte and Raleigh in their Fifth Biennial Design Competition, BOOM!
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The interface for my final project is slowly changing… incredible the difference that a small change can produce…
Myself in front of my research poster. Photograph by Rebecca Kirkland.
As I have written before before, this past week was the Fourth Annual NC State University Graduate Student Research Symposium. Marty Maxwell Lane, Deb Littlejohn and I were asked to present our current research at the event. In retrospect, it was just like presenting for judges back in one of my high school science fairs… Presentations were made with the aid of posters. We participated in the Humanities and Design category, where I am happy to report that I was recognized with a first prize for the current research I am carrying out with my final project. :)
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The University Graduate Student Association and the Graduate School hosted the Fourth Annual NC State University Graduate Student Research Symposium. The goals of the symposium were to showcase the outstanding quality and diversity of graduate-level research at NC State, and to share it with state decision-makers.
Marty Maxwell Lane, Deb Littlejohn and I were asked to present our projects at the event. We each made posters, like mine shown at top, to share and explain the goals of our investigations. We participated in the Humanities and Design category, where I am happy to report that I was awarded the first prize. :)
Today was a day for/of presentations.
In the morning I had the opportunity to share my current research with the accepted candidates for next year’s incoming graduate graphic design class. The presentation, a shortened version of my Orals Presentation, went really well.
In the evening, I volunteered to present at the 2nd annual Intercom Research Exchange at the College of Design. The event had two ways in which we could share our research with the university community: via a poster where the research was presented in a printed format (you can see Rebecca Tegtmeyer’s poster here), or via a Pecha Kucha styled projected presentation.
Marty Maxwell Lane also did a Pecha Kucha style presentation to share her research on the way teens understand visual content online (it’s much more than that, but that my version of her project in a sentence. I am sure she will kill me soon over this butchering… ;)
As second-year students of the NC State Graduate Program in Graphic Design, our final semester is dedicated to the work on our final project. As part of the process, we are required to make three major presentations.
The first presentation serves as a public unveiling of our interests to the entire graphic design department. At this point we are supposed to have an initial idea about our interests while we are still negotiating with all of the research that we have so far collected. This point also helps the first-year students, for it allows them to get an idea about what a final project investigation is all about.
The second, the Oral Presentation, occurs the week after Spring Break, half-way between that first exposition and the conclusion of the investigation. At this point, there should be a cohesive argument that makes sense. A design project should exist. The final project must be on its way… and this is the presentation that I recently made.
This post includes the slides of that presentation. You will see notes underneath each one, but the morning of the event I decided not to read any of them. I presented using my train of thought. Of course, what I eventually said is rooted in these notes, but I really did not have time to cover these and read them over. The full development of my ideas will be expressed in the final written document, which will be the core of the third and final presentation coming in up on May 4th.
Any comments on my research are welcome! :)
