::] Design Camp 08 ][17][ Airplane design [::
July 15th, 2008
::] Design Camp 08 ][16][ Working on Poster [::
July 15th, 2008
As soon as the ideation session was complete, and without giving them a second to cool down, students were instantly informed of their afternoon project. As a team, they had to design a poster and they had to follow two guidelines:
• The poster had to announce a new feature of the CAM museum
• Each team member had to be traced onto the posters
I was very happy to see how this project got groups working together almost instantly. The engagement level was very high and the atmosphere just felt positive all time around.
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::] Design Camp 08 ][15][ Post-Its [::
July 15th, 2008
One thing that remained consistent, even in the new daily strategy, was the ideation session. Rules were the same as in the previous two days, and the results were equally outstanding.
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::] Design Camp 08 ][14][ DVD Covers [::
July 15th, 2008
These are some of the DVD Covers designed by the students during the last three days of camp. Half of the samples are scanned directly from their work, while the other half is photographed inside a case (you know, to give it a more realistic look). Most of the movies should be easily recognized, and those that are not, may just need a bit of a creative push… :)
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::] Design Camp 08 ][13][ Working on DVD [::
July 15th, 2008
In this new version of my camp session, students now designed the cover for a DVD of their choosing. It was very interesting to see the movies that this generation cited… (I felt a bit old)
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::] Design Camp 08 ][12][ a small change… [::
July 15th, 2008
Well, after the first two days of design camp, I decided to make a change in strategy. In retrospect, I wonder how many of my concerns were legitimate, or me just being hard on myself, but no matter the case, the end result came out for the best. During the last three days I had the students design a DVD cover in the morning, then we would break for lunch, come back, work on the ideation session, and a collaborative poster. The results were amazing…
::] Design Camp 08 ][11][ Exquisite Corpse [::
July 15th, 2008
On Tuesday afternoon, about the time that I sensed that making the students work individually was not working perfectly, this particular group ended the exercise ahead of time. I had an extra hour with them, so we carried out an exquisite corpse exercise. Some of the notebooks ended up looking amazing!
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::] Design Camp 08 ][10][ Projections [::
July 15th, 2008
At the end of every work day, once the posters were ready, I would ask the camp counsellors to take the students out on a walk for 20 mins. During this time I would scan in all of the posters and prepare them for on-screen projection. When everyone came back, I would hold a small feedback session were each student explained what they had done. At the end of their explanation, we would have a small chat about how graphic design can be re-purposed from one media to another, and as a fun example, I would project their posters onto themselves.
Pedagogical reasons for this decision? Design lesson? More than anything, all I wanted was for the students to understand that graphic design is not only about photoshop or computer work. It is much more. With this exercise I hoped to at least introduce such idea into them.
::] Design Camp 08 ][9][ Posters [::
July 15th, 2008

The idea behind this poster was art that could be interacted with by the audience.
Here some examples of the posters that various students from different groups did during the first two days of me teaching the exercise. The originals are 8.5″x11″.
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::] Design Camp 08 ][8][ CamTeen [::
July 15th, 2008
As part of their office group dynamic, I asked them to design logos or marks for CAMTeen, a made up program that would address their age group.
Here some more examples.
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::] Design Camp 08 ][7][ Poster work… [::
July 15th, 2008
After the ideation session… (during the first two days of me teaching the exercise), I divided the groups to work on their posters. It’s a bit confusing (and it involves math… hehe) but this is how it worked:
• Every office was made up of 4 students, and all of them participated in the ideation session together. (The less engaged groups must have come up with about 20 ideas, while the more engaged ones generated over 60).
• Students where then asked to pick the 2 ideas that they liked the most from all of the post-its and which they thought would work best for the museum. (Remember, some of these were pretty wild… like anti-gravity chambers to experience modern art.)
• The 4-student groups were then divided into 2-student teams, and each of the subgroups had to work on one of these two chosen ideas. Each student made their own poster, so in the end, we had two posters on every idea.
Following are more images of the students working.
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::] Design Camp 08 ][6][ the mistake [::
July 15th, 2008
At this point is where I committed the teaching mistake for the week.
For the first two days of the week, after the ideation session, I divided the students to work individually on their posters. In retrospect, this was a bad call. The momentum that I had gained with the office and ideation exercises was suddenly completely lost. Students still made posters, and actually some very good ones too, but the energy level dropped substantially.
Having gone from group to individual was not a good call. For the last three days of the exercise I changed it a bit… and had them work as teams, which not only kept the energy levels going, but also produced larger scale work.
::] Design Camp 08 ][5][ Ideation… [::
July 15th, 2008
One of the biggest challenges of my design camp experience circled around getting teenage strangers to work comfortably with one another.
I remembered how hard it was to speak and share ideas with others at that age, specially others whom you not know (not that it is really easier now, but at least I’ve gotten better at hiding the awkwardness). In order to attack this problem, and in anticipation to the larger project of the afternoon, students were divided in groups, pretending to be offices, and in five minutes they had to come up with a name and gesture sketch to serve as their logo.
At first, I was skeptical of my own strategy. Part of me thought that separating them into offices was to be received with critiques of being lame or stupid, but actually, students surprisingly engaged very well at the opportunity of creating a name and a mark for themselves. I gave them only one rule: anything was allowed other than pornographic. I even joked with them a bit to get them loose. I gave them an example: if they had be dumped this past weekend, they could call their office I Was Dumped Design. It was impressive to see how they came up with names. Some of the ones I remember were taken from: the brand of the pencil they were holding, the initials of their names, their favorite foods… to name a few.
After their office inauguration, I gave them a wall, which became their work space for the day, and the first exercise was a moderated ideation session. During this portion of the day, I gave them a topic (always related to the CAM museum) and they wrote ideas on post-its and placed them on the wall. This session was high energy and moderated a bit crazy, to get them thinking wildly about museums. Some of the recurring ideas were a petting zoo in the museum, water slides, night parties, coffee shops, better shopping stores and more do it your self art.
I have to say that this was a hit. It may not have generated a pool of realistic ideas for the museum, but it got all team members talking and working together.
::] Design Camp 08 ][4][ Working time…[::
July 14th, 2008
After the t-shirts were made and various ice-breaking games were played, it was time to get started. In addition to all of the visual materials available on the walls, students had a photocopier, stencils of many kinds, color patterns, different color cardboards, black and silver sharpies, crayola markers, x-acto knives, glue sticks, elmer’s glue, scissors, post-its, and (only later in the week) glitter paint.
::] Design Camp 08 ][3][ The beginning… [::
July 14th, 2008
The official start for Design Camp, once it has done the initial orientation, really happens once the students separate into their groups to customize their camp t-shirts.
This year I was particularly proud of the t-shirt design for the Camp since it was last fall’s Practicum GD 400 class that I TAed with Santiago Piedrafita who designed the content for it, while it was Stewart Bean and Nick Schlax from the sophomore Imaging Class I taught this past Spring who actually produced the final piece. I was very involved in the whole process, which produced a great feeling once I got to see the actual shirts.
The shirts are customized with spray-paint, cardboard templates and sharpies.



















