mother: [Places plate on table.] Here’s breakfast. daughter: [Arms-crossed with some attitude.] Just toast? Dad gives me scrambled eggs. mother: [Places plate on table.] Scrambled eggs… daughter: [With more attitude and a rude gesture towards the plate…] Plain scrambled eggs? Dad makes it how I want. And to drink? …juice, chocolate or coffee. mother: [Brings some orange juice.] daughter: And the whole wheat? mother: [Frustrated] Commercial voice: Our breakfasts do not have competition. Only in our restaurants do we prepare you a real breakfast, complete and your way.
[Commercial ends with father and daughter eating.]
This advertisement currently airs as part of the commercial prelude to feature films in Puerto Rico’s movie theaters. Due to its dry humor, its consistent showing during the summer offerings, and the context of the cinematic apparatus, every movie-going person now knows it by heart. The phrase ¡¿Revoltillo pelao?! has become part of everyday conversations.
On a first glance it’s a fairly standard advertisement: short and to the point. Its story relies on contemporary characters and scenarios we can quickly understand, an association it uses to explicitly inform, with a hyperbolical narrative, the benefits of this particular fast food chain. Yet, a deeper look reveals a myth(1) portrayed by a series of implicit messages which reference a drastic cultural shift in the Puerto Rican understanding of family values: the divorce has been socially accepted. Read the rest of this entry »
L’avenir, for philosopher Jacques Derrida, conceptualizes the coming of the Other. In juxtaposition with the Future, which can be known beforehand, l’avenir references the unpredictable appearance of the Other.
For this blog, I currently represent the Future, i.e. an intentional attempt by my brother, Alberto, to (re)invent the content of his page. Yet, what subsequent years hold for us, I do not/cannot know. How will I affect my brother’s design thinking? And – more importantly for my wellbeing – How will he deflect my way(s) of perceiving the Human Being and its World, which (mis)guides me towards specific problematizations and reconcialiations.
In short, how will l’avenir unravel in Refraction? I can never predict it.
Nonetheless, Refraction will write the evolution of our project. Not only by focusing on different themes, but by seeing how those thoughts bounce back into unforeseen realms. We hope that our thoughts, deflected, will survive.
But what does that mean: that our vestige will survive us? Is it possible? For how long? (Obviously not for eternity.) Derrida asserted: “The trace neither lives nor dies, but survives us.” Such a claim denies existence to the trace, but endows it with a personal utility of extension or continuation of one’s life after death. Yet, this quasi-satisfactory move towards the achievement of immortality (always knowing its implied impossibility) may confuse a reader into believing in an explicit, discoverable link between an origin and its footprint. The trace, always-already disentangled from the origin and henceforth being observed through varying interpretative eyes, can never open the path to recapture an original essence (i.e. thought, feeling, concept, experience, etc.). So, even if MY-trace can never be recovered, my-trace does not merely survive, but is exists! It has its own existence, endowed by the eye of the beholder. Don’t get me wrong, my writing exists because of me, but continues to be in spite of me. (I hope that the reader nourishes the life of my-trace, to prevent its inevitable death.)
Betwixt being and non-being An ontologically altered perception through the personal blog platform
In developing an individual identity and its consequential representations, a human being, as a cultural, social, and psychological entity, interprets, uses, and garners information from its surrounding environments. In the process, contexts are synthesized and associations are established. The management of these intuitive processes leads to the creation of personal thoughts, views and perspectives which are later shared through various forms of exchange.
The emergence of social networking sites, instant messaging platforms, discussion forums, email, collaborative online games, digital worlds, and particularly blogs, have transmuted the nature of these exchanges. Introspection has now become projection. Private realities have now expanded into contemporary shared conditions of public life. These outlets of personality provide versatile ways of sharing internal, and beforehand private anecdotal information with others.
The introduction of online blogging platforms during the late 1990’s made it easier than ever to share, communicate and contrast one’s individuality with the ideas of others in similar techno-social realities. As of March 2008, Technorati1 calculated an estimated 112.8 million online blogs worldwide, a datum that needs to be pruned carefully since online does not equal active. There maybe that many blogs, but that does not mean there are exactly that same amount of active content generators behind them. There is no precise quantitative data on how many abandoned blogs exist, yet the available data does suggest a parallel growth between that of new blogs being published and those being simultaneously abandoned. Due to the free-of-charge nature of the majority of blog hosting domains, most of the blogs, even after being abandoned, remain online indefinitely.
I will try to make that case that through this ever-lasting online presence, contemporary communication platforms, such as the blog, can extend our sense of being, even after we become non-being. Read the rest of this entry »
The current undergraduate graphic design curriculum at the College of Design, like others in the country, introduces its students to the field through a fundamental year of art, form, rules, exploration, and little or basic software use. As the pedagogical experience progresses into sophomore year, students move, within the timeframe of 2 months, from custom methodological ways of working within a handmade environment into an automatized, software dependent sterile digital scenario.
Design concepts are still explored through the making of artifacts, yet this very process now relies on the manipulation of software tools for their very execution. Previous experience on creative software platforms shapes many of the student’s individual experiences, some having an easier time than others. No matter the case, the commonality between all levels of expertise becomes them having to learn it.
Learning software moves to the forefront of the student’s interests. Pressure is exerted on the professors to teach the various platforms required for successful execution. Teaching strategies, ranging from in-class demos, to online tutorials, and even reference books, become a hindrance to the students, while one-to-one gesture based exchanges between them seem to provide a more stable source of growth and understanding. How can online digital tools help with this learning process? Could such tools offer a possible platform for pedagogical reinterpretation? Would a grassroots approach to software instruction lead to a flourishing of its understanding?
The last few months I’ve working around these issues. All of my projects have concentrated around the struggles of sophomore graphic design students at the College of Design as they experience the initial steps of learning software. Community, values, needs and outcomes have been studied, tested… and hopefully address. As final review gets near, now its time to polish the projects into presentable shape. More to come…
Armando Rigau currently pursues a Master in Architecture I at Cornell University. He received his bachelor's degree in Philosophy with History and Spanish minors from Georgetown University.
