New terms and ideas that I am being exposed to in the book Practices of Looking by Marita Sturken and Lisa Cartwright.

] Spectacle [

A term that generally refers to something that is striking or impressive in its visual display. The term spectacle was used by French theorist Guy Debord, in his book Society of the Spectacle, to describe how representations dominate contemporary culture, and all social relations are mediated by and through images.

] Mass Media [

Those media which are designed to reach mass audiences, and that work in unison to generate specific dominant or popular representations of events, people and places.

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New terms and ideas that I am being exposed to in the book Practices of Looking by Marita Sturken and Lisa Cartwright.

] Means of production [

In marxist theory, the means of production are the ways in which a society makes use of the natural resources of the world around it to make useful things. In Marxist theory, those who own the means of production are also in control of the ideas that circulate in a society's media industries.

] Representation [

The act of portraying, depicting, symbolizing, or presenting the likeness of something. Language, the visual arts, and media are systems of representation that function to depict and symbolize aspects of the real world. Representation is often seen as distinct from simulation, in that a representation declares itself to be re-presenting some aspect of the real, whereas a simulation has no referent in the real.

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New terms and ideas that I am being exposed to in the book Practices of Looking by Marita Sturken and Lisa Cartwright

] Objective [

The ideal state of being unbiased...

] Empiricism [

A science inspired philosophy that assumes that things exist independent of language and other forms of representation, and can be known unambiguously as positive truths independent from any specific truth. An empirical methodologies relies on experimentation and data collection to established particular truths, and is in opposition to theories that see facts and truths as dependent on the context and language system in which they take on meaning.

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Last week was the opening of this year’s 50 books / 50 covers exhibition in the AIGA National Center’s Gallery in New York City. Detrás del Silencio, Gilda Navarra’s Biography (and Editorial Revés’s first national award) was showcased as one of the 50 Covers. (Located at the far left of the photo.)

5050 booksCovers small

5050 booksCovers

These are initial renditions of the explorations for our new studio project.

proyecto plantas
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New terms and ideas that I am being exposed to in the book Practices of Looking by Marita Sturken and Lisa Cartwright

] Spectatorship [

A theory that emphasizes the role of the psyche–particularly the unconscious, desire, and fantasy– in the practice of looking. In the theory, the term spectator does not refer to a flesh-and-blood individual viewer, rather, it treats it as an "ideal subject".

] The Subject [

Or ideal subject, abstracts from real audience members and the experience of a particular film to refer instead to a construction.

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We continue to explore the realms of creation, collaboration and co-creation… Take Blurb, where you can create your own book, print it and have it sold for others to buy.

Ten (10) Possible Strategies for Designers to Improve Communication Management with Communities

The following are not presented in any particular order, as implementation of all or some strategies may vary from case to case:

1. Elucidating the Big Picture
Community members often argue their cases focusing in particulars, often missing a large scale, wider-scoped understanding of the issue at hand.

2. Make the Community’s Questions Your Own
Identify questions and concerns that are key to the conflict and address them before they are articulated as such. Answer them directly, and proceed to explain; not otherwise. Making sense is about acknowledging pro’s and con’s.

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New terms and ideas that I am being exposed to in the book Practices of Looking by Marita Sturken and Lisa Cartwright

] Text [
A term extended by Barthes to include visual media such as photography, film, television, or painting, to suggest that they are constructed on a basis of codes in the same way that language forms a text. Insofar as they are constructions, texts can be broken down into their component parts through the work of analysis. Barthes in particular distinguished texts from works, such as art works, to indicate an active relationship between the writer and reader or artist/producer and viewer. This is because the constructed nature of the text implies that its meaning is produced in relationship to the viewer rather than simply residing in the work itself. To treat an art work as text means that we read it through codes rather than passively absorb or stand in awe of it.

] Aesthetics [
Beliefs and theories about the value, meaning, and interpretations of things.

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Phonofone

The Phonofone, a Canadian product, amplifies the iPod using almost prehistoric technology…