A few weeks ago I spent two days at the Archives Center of the Smithsonian’sNational Museum of American History. It was a dream visit, merging my interests—design, anthropology and photography—in one whole experience. (To add to the excitement, I had just finished reading Dan Brown’s The Lost Symbol, so you can imagine how cool it felt to do research in DC.)
As I arrived, two seventh-grade girls did as well. I was instantly impressed with their excitement, formal communication and eloquence as they interacted with the archives’ staff. With a to-do list, a legal pad, and pencils in their hands they were keen on finding primary sources for a school project on nuclear energy. They were prepared to do some serious work, but were soon caught off-guard when the archivist asked: “Did you do a Google search?” Read the rest of this entry »
If you are near New York City on October 29, AIA/NY is hosting a one night lecture event around the work of three Puerto Rican architects. One of them is my father, Jorge Rigau, FAIA. Sadly, I won’t be able to make it, but I am sure it will be a nice gathering, so check it out if you have some time.
This group of Puerto Rican military personnel works to exterminate rats, and every other kind of rodents, via asphyxiating gases. From Puerto Rico Ilustrado, 1921, No. 582
mother: [Places plate on table.] Here’s breakfast. daughter: [Arms-crossed with some attitude.] Just toast? Dad gives me scrambled eggs. mother: [Places plate on table.] Scrambled eggs… daughter: [With more attitude and a rude gesture towards the plate…] Plain scrambled eggs? Dad makes it how I want. And to drink? …juice, chocolate or coffee. mother: [Brings some orange juice.] daughter: And the whole wheat? mother: [Frustrated] Commercial voice: Our breakfasts do not have competition. Only in our restaurants do we prepare you a real breakfast, complete and your way.
[Commercial ends with father and daughter eating.]
This advertisement currently airs as part of the commercial prelude to feature films in Puerto Rico’s movie theaters. Due to its dry humor, its consistent showing during the summer offerings, and the context of the cinematic apparatus, every movie-going person now knows it by heart. The phrase ¡¿Revoltillo pelao?! has become part of everyday conversations.
On a first glance it’s a fairly standard advertisement: short and to the point. Its story relies on contemporary characters and scenarios we can quickly understand, an association it uses to explicitly inform, with a hyperbolical narrative, the benefits of this particular fast food chain. Yet, a deeper look reveals a myth(1) portrayed by a series of implicit messages which reference a drastic cultural shift in the Puerto Rican understanding of family values: the divorce has been socially accepted. Read the rest of this entry »
Armando Rigau holds a degree in Philosophy from Georgetown University. Currently he studies at the M.Arch. 1 program at the School of Architecture, Art and Planning at Cornell University. Alberto Rigau recently completed his graduate studies in Design at the College of Design in NC State University. Currently he runs a multidisciplinary design studio in San Juan, Puerto Rico.
On Thursday October 8 2009 3M Company of Puerto Rico held a fashion show to promote some of their Post-it products. For the event, estudio interlínea was commissioned to design and execute the event’s visual language… of course, all of it made out of Post-its. —— To make the video more interesting, I used the […]
Alberto Rigau designed the commemorative object that was given to the recipients of the 2009 medals in architecture. Puerto Rico’s professional college of architects and landscape architects honors individuals and/or entities who are not directly related to the discipline of architecture but who have contributed to the field in a way that can be evidenced [. […]
Alberto Rigau was recognized by Marvin J Malecha, FAIA and Denise Gonzales Crisp for his contributions to the NC State University College of Design community. He was recognized for his roles as a T.A., a teacher at the College’s Design Camp for aspiring design students, as a designer for the Student Publication and for the […]
